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Blog Marketing

Your complete step-by-step guide to using blogs

Your blog is the social media hub for all your marketing efforts.

This online course includes…

  • The must-have functions and features
  • Survey of the top blogging platforms
  • Choosing the right goals and objectives
  • What to write and how to write it.
  • Best practices for including video in your blog
  • Search Engine Optimization
  • Using blogging to build strategic relationships
  • Simple things you can do to become known as an expert
  • Security Best Practices
  • Recommended plugins
  • Making sense of Google Analytics and other similar tools.

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SESSION 1 – Must-Have Functions & Features, Setting Objectives
There is nothing worse than investing months or years in your blog only to belatedly discover that it’s missing some vital function – a function you didn’t even know you needed when you started. The first half of this Session is designed to keep this prom happening to you. 

Learning points:

  • An empirically-proven but little known feature that gives you a boost in the battle for Google rankings. Most blogging platforms don’t support this feature!
  • Features that – when used properly – can turn your blog into a reference site and promote you as an expert.
  • The function you must have if you anticipate you will ever move your blog to another platform or domain.

You want the time you spend on your blog to be productive – you should know why you are blogging and what you are trying to accomplish. Part 2 of Session 1 is designed to help you determine realistic goals and objectives for your blog. We’ll cover ten distinct possible goals for your blogging program and help you decide which one or two you should adopt for your blog.

SESSION 2 – Platform Survey, Hosting Requirements, Defining Your Audience
Part 1 of this Session provides an overview – including pros and cons – six major blogging platforms: 

  • Self-Hosted WordPress
  • WordPress.com
  • TypePad
  • Blogger
  • Tumbler
  • Posterous

Then because the remaining Sessions in this session focus on self-hosted WordPress, Part 2 of this Session will cover it’s hosting requirements.

With over two hundred million blogs on the Internet and a million new blog posts being published every day, it takes a little marketing savvy to get your blog noticed and read. Part 3 of this Session is designed to help you define your audience using a methodology practiced by the leading practitioners of social media marketing.

SESSION 3 – Content, Content, Content!
This SESSION is about publishing the right mix of content to attract and keep readers as well as rank highly in the search engines. 

Learning points:

  • The four topics you should be writing about
  • Not only what to write, How to write it.
  • Techniques for being more productive
  • Proven tactics for generating a constant stream of new and timely topics to write about.

A business blog is not complete without video. Not only is video more compelling than text, it also boosts your search engine rankings. You will learn:

  • How to have professional-looking video without spending a lot of money.
  • Equipment
  • Video Hosting
  • How to embed video in your blog
  • The importance of audio quality.
  • How to make your videos sound like they were shot in a professional studio.

SESSION 4 – Search Engine Optimization for your Blog, Comment Marketing
Having the best content in the world doesn’t help if no one can find you. Part 1 of this SESSION will help you maximize the SEO potential of your blog. 

Learning points:

  • The single most important factor affecting your search engine ‘findability’
  • Best Practices
  • Plugins you should install
  • The dirty little secret about Keyword Metatags
  • An empirically-proven but little known feature that gives you a boost in the battle for Google rankings.
  • Recommended keyword strategies
  • Tools for uncovering great keywords.

Part 2 of this SESSION introduces you to Comment Marketing, a proven method for spreading your message, promoting your brand, boosting your search engine rankings, and building relationships.

SESSION 5 – Relationship Blogging, Social Media Integration
The most important word in social media is ‘social’. Nothing is more powerful than have other people recommend you and spread your message. This Session describes time-proven techniques for using your blog to initiate and nurture relationships produce results. 

Learning points:

  • The three kinds of relationships you must build.
  • How to use commenting to foster relationships.
  • The importance of trackbacks and how to use them strategically.
  • Best practices for comment settings on your blog.

Part 2 of this SESSION will show you how to connect your blog to Facebook, Twitter, and LinkedIn.

SESSION 6 – Security Best Practices, Analytics, Recommended Plugins
The last thing you want is to wake up some morning to discover that your blog has been hacked. Part 1 of this Session describes simple steps you can take to prevent the most common hacking. And if you do get hacked, we’ll show you a plugin that will alert you immediately and point you to the specific files that have been altered. 

Part 2 of this Session explains how to make Google Analytics and other similar tools work for you. Google Analytics contains so many charts, graphs, and statistics that it can be overwhelming. We’ll show you how to make sense of it.

Learning points:

  • The four pieces of information you want to get from Google Analytics and how to get them
  • An almost-unknown function you can add to your blog for free to obtain demographic data about your blog’s readers.
  • How to find out if your blog’s feed is being resyndicated and if so where.

There are over ten thousand plugins listed in the WordPress.org database. Some are very useful – even vital. Many are obsolete, outdated, or conflict with other plugins. Many don’t work with the newest versions of WordPress. Part 3 of this Session describes plugins that have been tested and are used by experts who build and maintain blogs every day.