LinkedIn Marketing
Your complete step-by-step guide to using LinkedIn
This online course includes…
- How to complete your LinkedIn profile
- Social Media Integration
- Become a LinkedIn Thought Leader
- Optimize Your Ranking
- Increase Your Connections
- Join a Group
- Create a Group
- Build Your Email List
GET STARTED TODAY
| SESSION 1 – Creating A Profile |
| Creating a profile in LinkedIn is the vital first step in ensuring that you are found by others to be the solution to their problems. Establishing a successful profile will increase your search engine optimization and therefore your opportunity for engagement with potential clients. The profile is broken down into two distinct areas: above the fold and summary.
Learning points:
- Professional Headline
- Value Proposition
- Website Section
- Search Engine Optimization
- Engagement
- Applications
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| SESSION 2 – Finding Contacts |
Finding contacts on LinkedIn in the first and most important step in ensuring that you are utilizing all of LinkedIn’s potential for growing your business.
Learning points:
- Advaced People Search
- Linkedin Groups
- Linkedin Answers
- Homepage
- Ways of Engaging Contacts
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| SESSION 3 – Branding |
| Personal and business branding are crucial in getting your message out and encouraging contacts to engage with you. You must define and be consistent with what benefit you offer.
Learning points:
- How to Define Your Brand
- Establishing Brand Boundaries
- Putting Your Branding In Front of Prospects
- Using LinkedIn Answers
- Using LinkedIn Discussions
- Using LinkedIn Questions
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| SESSION 4 – Growing Your Network |
| In order to grow your network, you need to establish your goals on LinkedIn. This is done through determining network size goals. Who to connect with and how will be discussed.
Learning points:
- What is the Value Proposition
- Who to Connect With
- How to Connect
- How to Invite Prospects
- How to Recommend and Be Recommended
- How to Access Prospect’s Recommendations
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| SESSION 5 – Becoming a Linkedin Thought Expert |
| This is a vital yet underutilized area of LinkedIn. By answering questions, you will increase your brand’s exposure to more clients and become a thought leader.
Learning points:
- What is LinkedIn
- How to Share Your Brand
- How to Find Evangelists
- How to stay Connected with Previous Contacts
- How to Tap Other People’s Networks
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