The Most Powerful Social Media Training In One Resource

Mobile Marketing

Your complete step-by-step guide to using Mobile

This online course includes…

  • Market Overview
  • Mobile Websites, Landing Page and Content
  • QR Codes
  • SMS
  • Social Media, Mobile and Location based services
  • Aps
  • Mobile Advertising
  • Pulling it all Together

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SESSION 1 – Overview of Mobile Marketing
What is mobile marketing, exactly, and why mobile is the next frontier for marketing, building lists, and growing our business. In this comprehensive overview, you’ll get a broad overview of the mobile marketing landscape.

Learning points:

  • Understanding mobile marketing
  • How big this market is
  • How brands are using mobile marketing
  • How this relates to your business
  • Understanding your mobile options
SESSION 2 – Mobile Websites, Landing Pages and Content
In this Session you will learn about mobile content and how to mobilize your website.

Learning points:

  • What type of content do you need
  • Mobile Landing Pages-what they are and what they should contain
  • How to write a mobile page that grabs attention
  • Mobile Lead Magnets
  • Mobile Page Builders, Plugins, and mobile website construction
  • Basic Mobile SEO
SESSION 3 – QR Codes
QR Codes-(stands for Quick Response.) These are 2 dimensional codes that when scanned by a QR reader (all smart phones can do this) will take you to a specific mobile page-or share details. If you haven’t seen these—you will. I predicted these codes would overtake marketing and make the turn offline occurrences mobile. This is now a reality.

Learning points:

  • What are QR Codes
  • How to create QR Codes
  • Where to show QR codes for maximum exposure
  • QR Analytics

 

SESSION 4 – SMS
In this session you’ll learn how SMS (texting) can be successfully used for lead generation as well as customer engagement and retention.

Learning points:

  • Best practices for SMS
  • Short codes
  • Keywords
  • How to find an SMS provider
  • How to get someone to opt into your SMS campaign

 

SESSION 5 – Social Media, Mobile and Location Based Services
In this Session you will learn the relationship between social media and mobile. We will also go into location based social media.

Learning points:

  • Mobile content and social media
  • Using social media to drive mobile traffic
  • Foursqure
  • Gowalla
  • Facebook Places
  • Other location based apps
  • How to use these to drive business into your brick and mortar location

 

SESSION 6 – APPS
Want to be really valuable? Have an app. You will always be with your customers. In this Session we will go into the type of aps you can have and how to have one built.

Learning points:

  • App strategy
  • Off the shelf or custom built apps?
  • What types of aps can you build?
  • App makers and resources to build apps.

 

SESSION 7 – Mobile Advertising
Want your message to get out to a massive amount of people? We haven’t seen a medium for paid advertising that ROI’s this well since Google AdWords in 2002.

Learning points:

  • Setting Goals: Advertising purpose and strategy
  • How to write a mobile ad
  • Mobile Ad Networks
  • Setting up a mobile campaign
  • Targeting
  • Measuring ROI

 

SESSION 8 – Pulling It All Together
You’ll take all the information you learned in the previous Sessions and pull it all together so you can apply this to your business. You’ll also learn about the future of mobile marketing and what is right around the corner so you can be ready.

Learning points:

  • Taking an idea and strategizing it’s mobile components
  • The proper sequence
  • Testing
  • What’s next and how to be prepared