The Most Powerful Social Media Training In One Resource
This online course includes…
| SESSION 1 – How to Research Keywords to Find Pockets of Buyers |
| What is the right way to research keywords? It’s probably one of the most misunderstood areas of PPC. This can be much simpler. That is once you understand why you should choose certain keywords and avoid others. You’ll also learn how these keyword choices can influence when and where your ad is show. You’ll learn to take advantage of this in a way most of your competitors don’t.
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| SESSION 2 – Designing Landing Pages |
| What if you could pay for less clicks while still producing more sales? That’s what high performance landing pages can do for you. These days your visitors expect to find exactly what they searched for when they land on your site. This second Session will walk you step-by-step through the art and science of creating high performance landing pages; from exactly what searchers are looking for, to the researched methods for boosting conversions.
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| SESSION 3 – Designing and Testing Conversion Funnels |
| Imagine the panic when you realize you paused an AdWords campaign that could have been a top producer. To avoid this you need to know the difference between a leaky website and a bad keyword. In this Session you’ll learn how to plan how your visitors achieve their goals. Tracking your sales funnel steps you’ll begin to discover where you’re leaving money on the table. You’ll also get a clear formula for fixing landing pages. Once implemented you can look at your performance stats and know exactly what to fix.
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| SESSION 4 – Setting Up Adwords Campaigns |
| Google AdWords has changed a lot over the last few years. Having a well-organized account plays a more critical role than ever. This Session demonstrates how to use campaign settings to laser-target your traffic. You’ll see step-by-step how to add new keywords and ad copy into your account. After this Session you walk away with confidence on how to get your AdWords campaign off to a successful start.
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| SESSION 5 – Setting Up Google Analytics for PPC |
| Google Analytics has a lot of creative uses. It is especially useful for tracking the results of your PPC advertising. Even though most website owners have this free tool installed, most aren’t using it. This Session makes Analytics simple so that just about anyone can get insights from it instantly. If you want to turbo-charge your AdWords campaigns, you have to watch this playbook for using Google Analytics.
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| SESSION 6 – How to Use Analytics to Find the Leaks in Your Sales Funnels |
| If optimization is the key to profits with AdWords then Google Website Optimizer is the shortest path. With just a few mouse clicks you can be up and running with your first A/B tests. This Session shows you how to organize your landing page testing so you don’t get distracted with minutia and cut. Getting results that beat your competitors couldn’t be faster than with Google Analytics. See exactly how in this Session.
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"I recently purchased the WMU certification Program. Not only was the program itself well worth the “price of admissions”, but my hour on the live webinar really blew me away. I immediately implemented several of the suggestions and gained several new and valuable connections. Thanks!"
“Web Media University has the right stuff! Most people today in the social media world are stuck to “rules” and “theories” about how you are supposed to market yourself online, they are not! They know what they are doing and have the creative mindset to get there ahead of the crowd!”
