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Video Marketing

Your complete step-by-step guide to Video Marketing

This course includes…

  • Getting started with video creation and YouTube
  • Best and most beneficial business uses for video
  • Video production tips, tricks and techniques
  • How to select the best camera and equipment
  • Maximizing your video distribution and social sharing
  • Producing “off camera” videos using online resources
  • Webcasting and live video streaming
  • Video conferencing tools and options

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SESSION 1 – Online Video Overview: Getting Started with Video
What it is, why it works, best uses for video and what you really need to start. This session will also include a step-by-step “live” demo for uploading your first video to YouTube.

Learning points:

  • Why it’s so important to make video a part of your marketing mix
  • 8 best uses for online video
  • What equipment and software you need to get started
  • Video samples and success stories
  • How to create appropriate goals for your videos
SESSION 2 – Video How-To: Basic Video Production
Learn everything you need to know when it comes to video production, setting up an in-home ‘studio’, shooting video (including cameras and equipment), looking good on camera and easy editing (a little goes a long way)

Learning points:

  • How to set up your own, in-home video studio
  • Which video camera and equipment is right for you
  • Tips and techniques for looking professional on camera
  • When to ad lib and when to use a script
  • The basics of lighting, sound and composition
  • Video editing options
SESSION 3 – Video Marketing: Uploads, Sharing & Distribution
Learn where and how to upload videos (including TubeMogul), how to get video on your client’s website or blog and making that heavenly connection between your videos and social media outlets.

Learning points:

  • How to evaluate video hosting options and which platform is right for you
  • How to upload and distribute your videos
  • Which video-sharing sites are best for your specific needs
  • The importance of linking your videos to social media outlets
  • How to maximize the sharing and distribution of your videos for greater reach
SESSION 4 – No Camera, No Problem: Creating Video Without a Camera
Imagine creating videos without being on camera … even if you don’t have the equipment or desire to do it yourself! Plus, learn about the video options and alternatives available such as Animoto.com, OneTrueMedia.com and other resources.

Learning points:

  • Why you don’t need to be “on camera” to make a compelling video
  • Where are the best sites and resources for creating your “off camera” video
  • How to develop and deliver a powerful message using video creation platforms
  • Where to find royalty-free photos, video clips and music for your videos
  • How to take advantage of easy-to-use video websites such as Animoto.com
SESSION 5 – The Final Frontier: Live Video, Webcasts and Web TV
Learn more about webcasting, “Dot TV”, creating your client’s own web TV channel, all about video chat and video conferencing options and more.

Learning points:

  • The benefits and pitfalls of live webcasting and streaming video
  • The best resources and websites to use for live video
  • How to set up your own .tv domain and website
  • The role of video chat and how to integrate it into your marketing
  • How to select the right platform for video conferencing and live broadcasting